Osnat Eshel, 36, graduated in 2002 from the Emunah Appleman College. She recently won first place in a public competition held by the Bank of Israel to design the new shekel bill series for the State of Israel.
More than 100 designs were submitted for the competition.
This new series, called the poets series, includes four bills of different denominations and colors bearing the likenesses of Shaul Tchernichovsky, Natan Alterman, Rahel the poetess and Leah Goldberg.
The first bills are already out. “The principles that went into designing the bills come out of the graphic arts tools and artistic knowledge that I acquired during my studies,” says Eshel, who also designs posters, medals, stamps, symbols, logos and user interfaces. “But knowledge and mastery of graphic techniques alone is not enough to produce good designers. They are means and tools to realize ideas just like a paintbrush and a pencil. The uniqueness of the College lies in the attention to studies dealing with our Jewish roots as a basis for creativity. This is a very big plus that makes it possible to continue personal development.”
“Creativity that arises out of the unique inner world of the student and her values is different,” she continues. “This is the advantage the College’s grads have that helps them stand out in their fields and pave their own personal path. I believe that when you create from the heart, this authentic expression will speak for itself and recognition will not take long to follow. The College emphasizes creative thinking and development of artistic viewpoints. For me, this aspect contributed to my rapid adjustment to various subfields of graphic design and helped me to translate my ideas into reality.”
Kol hakavod to Osnat and the EMUNAH College!